Is consistency the true brand builder?


One of the most important things to focus on when building a brand and a business is definitely to focus on consistency of performance.

Consistency is something that us as human beings hold as a very high value, even if we don`t realize it. It is hard wired in our DNA because throughout evolution consistency has played a massive role. The consistency of sounds and tracks in the mud were so important that it could represent in the difference between you being the dinner or you being the diner.

Although we no longer live in a environment of constant life threat like our ancestors used to live, there is no doubt the need for consistency is still very important in today’s age.

If we look at business like, McDonalds, Coca Cola or any successful organisation in the world, they all have something in common, they all have their foundations in consistency.

Just imagine if you were to wonder every time you are having a can of coke if it is going to be as good as the last one you’ve had. Im pretty sure Coca Cola would`t be nearly successful as it is today.


The Magic Recipe


We have realized that through combining consistency with excellence we are able to communicate exceptional value to our customers and prospective customers.

People love a good WOW factor but when it comes down to decision – making, consistency is the number 1 influencer and it is in fact the brand builder.

For us the biggest WOW factor there is, is having our customers saying: “ WOW, those guys get it right every single time”.

This is without a doubt the great driver and sustainer of our success.

Positive word of mouth is the most powerful factor in buying decision, no other type of advertising is anywhere near it. Focusing in consistency is the most powerful strategy for our business growth. By focusing in consistently creating value and consistently creating engaging and compelling experiences not only for our customers but also for our employees, we are surely creating the magic recipe for success.


 But how can you start to create consistency?


Creating consistency is simple but not easy.

The key is to be very clear on who you are and what you are about as an organization and as an individual. Once you are clear on that, your job is to focus on the 3 most important things you have to do for every customer, consistently and with excellence.

If you do it, you will create a great magnetism that attracts business to you.

Here are the 3 most important things we focus on when providing service to every customer:

  1. Always start the job on time.
  2. Focus on personal customer service.
  3. Deliver everything intact.

By being consistent in delivering those 3 things we create customer loyalty and a very positive word of mouth that helps us attract a growing amount of prospective customers.


Simplicity is the ultimate sophistication


You might be saying now, well but my business is too complicated, my business has different dynamics or there is no way I can bold it down to 3 things…

The reality is this:

Stop kidding yourself. It is really easy to complicate things, it is hard to simplify it and takes a lot of work. But when you do it, you are definitely setting your business and yourself for success.

As Steve Jobs used to say: “ When you simplify things you can move mountains”

When you know those 3 things you need to do and focus on, the decision making process get’s easy.


So how would you apply this strategy on your business or on your personal life?

We hope it to be of value to you.